Hill’s appoints new holding company to distribute its pet food in Malaysia(2023)

pet food in Malaysia

The new collaboration with Zurich-based multinational DKSH is planned to expand the firm’s offering in Southeast Asia.

Hill’s Pet Nutrition, Inc. has appointed a new holding company, Petfood Alliance Malaysia Sdn Bhd, to distribute its pet food in Malaysia. The appointment was announced on July 12, 2023.

Petfood Alliance Malaysia is a joint venture between Hill’s and QL Resources Berhad, a Malaysian conglomerate with interests in the food, agriculture, and manufacturing sectors. The joint venture will be responsible for the marketing, sales, and distribution of Hill’s pet food products in Malaysia.

Hill’s is a leading manufacturer of pet food products in the world. The company’s products are sold in over 80 countries. Hill’s pet food products are known for their high quality and nutritional content.

The appointment of Pet food in Malaysia is a significant development for Hill’s in Malaysia. The joint venture will help Hill’s expand its reach in the Malaysian market and meet the growing demand for its products.

Here are some additional details about the appointment:

  • The joint venture will be headquartered in Kuala Lumpur, Malaysia.
  • The joint venture will have a team of experienced professionals with a deep understanding of the Malaysian pet food market.
  • The joint venture will invest in marketing and sales initiatives to promote Hill’s pet food products in Malaysia.
  • The joint venture will work with retailers and distributors to ensure that Hill’s pet food products are available to consumers throughout Malaysia.

In a significant development for pet owners in Malaysia, Hill’s, a renowned pet food manufacturer, has appointed a new holding company to handle the distribution of its premium pet food products. This decision marks a strategic move that aims to improve accessibility and ensure a seamless supply chain for pet food enthusiasts across the country. In this article, we delve into the details of Hill’s appointing the new holding company, explore the implications of this change for pet owners and the pet food industry in Malaysia, and shed light on the benefits it brings to the table.

The New Holding Company: pet food in Malaysia

The newly appointed holding company is a market leader in the distribution and logistics sector, boasting an extensive network and a proven track record in handling quality products. Their collaboration with Hill’s aligns with the shared vision of providing pet owners with top-notch pet food options that cater to the specific dietary needs of their beloved pets.

pet food in Malaysia

Benefits of the Partnership

1. Enhanced Availability of Hill’s Pet Food Products

With the new holding company overseeing distribution, pet owners in Malaysia can expect improved availability of Hill’s pet food products across various retail outlets and online platforms. This enhanced accessibility will ensure that pet owners can conveniently purchase their preferred pet food variants without any hassles.

2. Ensuring Freshness and Quality

The collaboration between Hill’s and the holding company also ensures that the pet food products are transported and stored under optimal conditions. This meticulous approach to logistics will preserve the freshness and quality of the pet food, providing pet owners with the assurance that they are feeding their pets nothing but the best.

3. Streamlined Supply Chain

The new partnership promises to streamline the supply chain, reducing delivery times and minimizing the chances of product shortages. A more efficient supply chain will not only benefit pet owners but also retailers, enabling them to maintain consistent stock levels and meet the growing demand for Hill’s pet food products.

How It Impacts Pet Owners

1. Access to Expert Advice

As the holding company specializes in pet food distribution, they are equipped with expert knowledge about the products they handle. This means that pet owners can turn to them for advice on choosing the most suitable Hill’s pet food variant for their pets based on their individual needs and preferences.

2. Wider Product Range

With a streamlined distribution process, the new holding company will likely introduce a broader range of Hill’s pet food products to the Malaysian market. This expansion of the product portfolio will give pet owners more options to cater to their pets’ unique dietary requirements.

3. Improved Customer Support

The collaboration between Hill’s and the holding company also extends to customer support. Pet owners can expect a more responsive and dedicated support system that addresses any queries or concerns related to Hill’s pet food products promptly and efficiently.

The Impact on the Pet Food Industry in Malaysia

The appointment of the new holding company has not gone unnoticed in the pet food industry in Malaysia. It signifies a positive change in the landscape, introducing a more robust and reliable distribution system. This move sets a benchmark for other pet food manufacturers to elevate their distribution strategies, leading to an overall improvement in the industry’s standards.


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